![]() For example, if your text stretches too wide, it may make it cumbersome for the learner’s eyes to go from reading the end of one line on the right to the beginning of the next line on the far left. The width of your text line can also impact readability. On the left, is a sans serif font called Roboto and on the right, is a serif font called Lustria. If it reads easily, looks good and makes sense for your target audience, use it!īoth examples below make for great body text due to their legibility. Use the typeface in context with your specific content and see how it looks. However, this is not a hard and fast rule. In the past, serif typefaces were said to be better in print, while sans serif fonts were thought to be more legible on screen. There is an ongoing debate about the legibility of serif versus sans serif typefaces. It's an example of a typeface that looks great as a large headline but can be difficult to read as body text. Find a typeface that is appropriate for the intended size and area where it’ll be used.īelow is a typeface called Goudy Bookletter. The size in which the typeface displays matters because certain typefaces were created to be shown large while others were designed to work for body copy. In what size will it be displayed? Will it be used as a headline, subheadline or in body copy? Does the typeface complement your target audience? Here’s how you determine the perfect typeface for your content. Consider the context in which the typeface will be used. The legibility of a typeface differs depending on how you plan to display it. ![]() ![]() The design offers an inviting visual that pulls the learner into the content, while quality content keeps the learner engaged and fosters knowledge transfer. But the most powerful online training courses offer both great design and great content. The reality is that poorly designed courses can be filled with useful, interesting and reliable content, and beautifully designed courses may lack substance. Both your content and your design should cater to your target audience. If you’re from a B2B SaaS company targeting fortune 500 businesses, a sleek, minimalistic design may be more appropriate. For example, if you’re from a B2C company offering travel services to millennials, you might incorporate light colors and playful illustrations. Your design should align with the tone of your course. The easiest way to do that is to implement design best practices in your courses. Even if your training is mandatory, you want learners to be motivated to move forward. So, unless you’re implementing mandatory training, you must compel your learners to engage with your content in less than 15 seconds. This is the amount of time most people spend on websites ( Time, 2014 ). And this has to happen quickly, in less than 15 seconds to be precise. Well-designed courses should make learners feel assured that the content is valuable, engaging and worth their time. Indeed, aiming for perfection from the start can be detrimental to your program’s success. While that is a great goal to strive for, those components aren't necessary for launching your first course. People often imagine an extensive course catalog with fully designed, highly interactive learning activities. ![]() This is an important point to recognize because people frequently misunderstand what it takes to launch an online program. These short “bursts” of content are meant to be less conceptual and theoretical and more actionable, with instructions and examples for creating great course content.Īs you prepare to build your first course, remember that this is an iterative process. You’ll notice shorter sections containing highly practical information for content development. To make it easier to follow and more useful, we structured it a bit differently than the other steps. This step of the beginner’s guide contains numerous examples and tips for creating online training content.
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